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Learn CTO CORE in 8 steps, one idea at a time. Each step only uses what came before it.

  1. Revenue

    What you earned in the period, and why it isn't what you billed.

  2. COGS

    What it costs to deliver your product, and which engineering work lands there.

  3. Gross Profit Margin

    How much of each revenue dollar is left after delivering the product.

  4. OPEX

    What it costs to run the company: R&D, sales and marketing, G&A.

  5. The Difference between COGS and OPEX

    How to tell which side a cost goes on.

  6. Operating Margin

    What the business earns from running itself.

  7. Earnings

    The bottom line, after interest and taxes.

  8. Run your numbers

    Put all of it together in the calculator.

Start with Revenue

Want it all on one page instead? Read Get to know CTO CORE.