**Revenues** would be defined as the total income generated by the company from its primary business activities, typically from the sale of goods or services to customers. This metric represents the top line of the income statement and serves as the starting point for evaluating financial performance in relation to costs and earnings. **Key Points for Revenues in the CORE Framework:** 1. **Primary Business Income**: Revenue includes only the income directly related to the company’s core offerings (e.g., subscription fees, product sales, service fees). 2. **Excludes Non-Operating Income**: Revenue does not account for income from non-operational sources like interest income or one-time gains, focusing solely on regular business activities. 3. **Driver of Financial Ratios**: Revenue is the basis for calculating gross margin, operating profit margin, and other metrics in the framework, providing a clear picture of how effectively the company converts income into profitability. In the CORE framework, Revenues are a central measure of the company’s capacity to generate cash flow and sustain operations.